The Helenium autumnale is native to North America and is a member of the aster or sunflower family (Asteraceae or Compositae). The common name for Helenium is sneezeweed. It got this common name because of the powdered Helenium plants that were used as a substitute for snuff and as a medicine by European colonists and Native Americans. Another common name is Helen’s flower.

The Helenium autumnale ‘Ranchera’ is a sturdy, compact, disease resistant and richly flowering perennial.

The flowers of the Helenium autumnale ‘Ranchera’ are red at first and will turn to orange-red later. By cutting this perennial a little bit back in May you will encourage branching which will lead to more flowers. By dead heading the flowers you can extend the flowering season.

The sneezeweed prefers a sunny spot in moist but well drained soil.

To maintain vigor it is best to divide the Helenium autumnale ‘Ranchera’ every 3 or 4 years. Prize off the most vigorous parts from the outside of the clump and replant them. It is best to divide and/or replant in spring.



Attracts bees: yes

Characteristic: newly emerging every year

Deer resistant: yes

Exposure: sun/ part shade

Flower color: red

Flowering time: August – October

Foliage color: green

Fragrant flower: no

Hardiness: -22 ºF (-30 ºC)

Height: 20 inches (50 cm)

Soil: normal/ moist